The 4 (fundamental) questions that a Web Designer should make to their customers
December 20, 2018
Creating a website is not a task that only passes from the technical skills, programming, design and implementation of code.
The appearance of the design is equally important. For this reason, a company or a professional who creates websites must necessarily have a clear idea of the project to be implemented, with all the specific details of the case. To do this, a Web Designer must receive detailed information from the client . So let’s see, in this article, the 4 fundamental questions that a Designer should ask his client during the design phase.
1) What does the customer do?
Although this question may seem obvious, it is not always obvious. A Web Designer must have a clear understanding of the client’s business. A company site, in addition to any products sold, should usually present the team, with descriptions of the top components, the company’s history, with lots of chronological milestones and evolution of the brand, any more famous and emblazoned customers, and a detailed description of the company’s mission. How is the company different from any competitors? Which flagship projects have been implemented? Obviously the pool of questions varies depending on the type of website that is being created, but the key point is that more information is received from the end user, plus this will be able to interact with the company website.
2) Does the client already own a website?
This question is very important for two very specific reasons. First of all, if the customer owns a website, as well as being a source of information that can be obtained immediately through the developer’s eye (descriptions, customer-related information – as described above) and general tastes in terms of design and graphics) it is necessary to realize if the latter needs a restyling, or a completely new product. Getting your hands on a code already produced by others is not always the cheapest and fastest choice.
Moreover, always in the event that the customer owns a website, it is possible to question him on all his personal opinions regarding the current site: the appreciated and unprepared parts, the modifications he would like to perform and the components he would like to leave unaltered. his graphic, technical and marketing mission, the technologies he wants to use. The current customer website can be a mine of information useful to speed up the task of the developer.
3) What is the customer’s goal and the audience target?
As we said before, for the creation of a website it is essential to know the objectives of the client. Increase Sales? Improve the quality of the brand? Take advantage of a graphic restilyng that includes logo and color scale? Add advanced technologies like e-commerce or interactive services?
In the same way, it is essential to know the customer’s target audience. Depending on the type of audience, many different strategies can be used. A purely technical public and primarily interested in products will be different from an artistic public, depending on the specific type of site we are creating, as will the implementation strategy.
4) Who are the competitors?
Knowing the client’s competitors is like knowing the opponents of a game of chess. Meanwhile, from competitors’ products it is possible to “steal” various ideas for presentation, design, use of winning technologies or marketing strategies, and implement them in a personalized way in the project. Furthermore, it is also possible to stand out by creating a product with unique features, which no competitor currently presents. This represents a great advantage both in terms of originality and that of marketing.