Joey’s Seafood Restaurants Launches New Fish Shack Vision in Medicine Hat

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Calgary, Canada, November 01, 2020 – ( – One of Joey’s Seafood’s flagship restaurants has undergone a major change that marks the reimagining of Joey’s restaurants across Canada.

“Joey’s Only (1985) turned into Joey’s Seafood in 2009 and now we are Joey’s Fish Shack,” says Joe Klassen, Founder and CEO of Joey’s Only Franchising Ltd. Consumption habits.

The change is part of a significant rebranding that will take place at Joey’s seafood restaurants across the country throughout 2021. Customers can expect a new logo with a familiar color scheme, updated trendy flavors that appeal to a younger generation of diners and a completely redesigned decor. .

“He’s not your grandparents’ Joey,” said Dave Holland, vice president of marketing. “Our brand is affordable and perfectly positioned for investors,” added Holland.

About Joey

Calgary-based Joey’s is a pioneer and leader in the category of quick and casual seafood restaurants in Canada. Its signatures “Joey’s Famous Fish & Chips” and “Fish Taco” have earned the company a North American reputation for preparing generous portions of high-quality seafood at affordable prices. Each Joey’s franchise embodies the vision of its founder, Joe Klassen – to serve excellent seafood in a cozy neighborhood seafood restaurant. Each year, Joey’s serves more than 5.5 million customers system-wide at its 43 restaurants across Canada. In 2020, the company celebrates its 35th anniversary.




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